The Four Most Important Words Your Players Will Ever Know

In an April 14th 2008 Sports Illustrated featureMike Douglas show with Bob Hope. I'm confident
New Orleans Hornet forward, David West, spokehad Tiger's support system been full of negative
out about quitting his high school basketball team.thoughts and energy, his future would be quite
"When I lived in New Jersey, I had problems withdifferent today. Maybe that is why Earle Woods
my coach. I wasn't the quickest guy or thedidn't trust his son's coaching to anyone else,
strongest guy. I could play, but because I wasn'tbecause he knew no one could believe in Tiger
the type you'd look at and say, he's going to bemore than himself.
great, my coach wrote me off. He said I couldn'tIn February 2006, I coached the Sunnyslope High
do this, I couldn't do that. When you're a youngSchool JV Baseball Team. Sunnyslope had a great
kid, you get broken".baseball program and while its Freshman and
Fortunately David West had the fortitude andJunior Varsity programs performed very well
strength to continue with his basketball careeryear after year, something happened that
where most kids would have permanently givenprevented these young players from replicating
up and quit the game. You see, there are fewtheir success at the Varsity level. For a team that
words that have a greater impact on a playerwon a state championship 10 years earlier, morale
than the words I believe in you. These powerfuland player confidence were low. With a 12
words have incredible meaning and will changemember team including three freshman of
your players' lives not only athletically, but also asover-achievers, we were able to beat some of
members of our community. Coaches need tothe more successful and powerful programs in
institutionalize these four powerful words into theirthe state. We did so by creating a strong belief
everyday interactions with their players both insystem and environment where all players
terms of verbal and non-verbal communicationsbelieved in themselves and were given the
for positive player motivation. When we believe infreedom to make mistakes without fear of public
ourselves incredible things happen. When others,criticism. Our daily coaching focused on creating
especially our coaches, believe in us, magic occurs.individual player belief and on what we wanted
These words, I believe in you, are equallythem to do through positive affirmations and
important to adults and children.instructions. Although they did not win all of their
I have seen this magic work over and over in mygames, they won far more than they should
coaching career and usually without fail. My firsthave. Sadly, two years later there was only one
experience witnessing the power of these wordsplayer from that Junior Varsity team still with the
was while coaching a 12 year old little league teamprogram even though they all still had a love for
in the championship game. Justin came to bat inthe game of baseball.
the bottom of the sixth needing a hit for ourI believe as the players matured through the
team to win the game. I could see nothing butprogram the game stopped being fun and the
fear in his eyes. I calmly told him I had beencoaches started micro managing the players'
planning the entire season for this very moment. Ievery move. The small technical changes being
told him I knew he would be in this position andmade created a lack of self-confidence and player
that is why all season long we had been workingdoubt. Instead of creating a positive focus and
on his hitting and why he was now one of thebelief system in the players, the coaches'
best hitters on the team. (I think Justin had twonegative energy became a team cancer. One of
hits all year). Looking deep into his eyes, I said, Ithe most talented players (a freshman) from the
believe in you and "you are going to watch theprevious season quit the team his sophomore
bat hit the ball into right field" describing theyear within the first few weeks of practice
expected outcome. I told him several times tobecause of the coaches' negative focus and
see the bat hit the ball and each time he told mebaseball no longer being fun. Coaches who create
he could see himself getting a hit. More and moreprograms with a positive focus and energy level
confident, this moment became the defining pointfor their players will always achieve more
of Justin and our season. Justin hit the first pitchsatisfactory results because the game will be
between first and second base allowing the tyingmore rewarding.
and winning runs to score and Justin became hisIn many sports, a coach's philosophy after a loss
teammates' instant hero. I know this storyis often, "I will show you that you need to play
sounds hopelessly corny and some would say thisbetter", and players run laps or sprints so the
hit was pure chance, but I know otherwise. Thosecoach can demonstrate his superiority over his
special words, I believe in you, made a connectionplayers, thus motivating them to win. Research
with Justin and I'm sure he still remembers hisdemonstrates that discipline based motivation
incredible game today. Positive coaching methodsseldom works, yet coaches repeat it over and
do make a difference!over. A much more effective yet difficult
Much has been said about Tiger Woods and hismotivation practice is the use of positive
astonishing ability to focus, but where would he bereinforcement strategies (recognition and reward
if his parents and coaches hadn't believed in him? Isystems) for player and team motivation. Most
believe his self-confidence and focus manifestedcoaches view this approach to be too soft in the
itself partially as a result of how much othertrenches of sports, yet it provides for a more
people believed in him. Tiger didn't have peoplelasting and effective means for improving on field
telling him he couldn't play golf, rather his entireperformance. By using this method coaches
support system told him he was the best youngimprove team morale, player self-confidence, and
golfer in the world. From my previous articles yougame enjoyment which transcends to improved
know that you achieve what you focus on and ifon-field performance. And a player who believes in
his focus was to become the best golfer in thehimself, like a young Justin or Tiger Woods, with a
world, no one was going to stop him. His fatherstrong I believe in you focus, will go on to
had so much confidence in Tiger that at the ageaccomplish great things.
of two he arranged for him to appear on the