| Mr. and Mrs. Buyer have just seen a
| |
| | The family room features a large brick
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| listing photo of a house that's right up
| |
| | fireplace.After:
|
| their alley. It seems to have the
| |
| | The family room's grand fireplace will
|
| features they want, and it's within their
| |
| | keep you cozy during Colorado
|
| price range. Now, continuing in the
| |
| | winters.Don't underestimate the small
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| process, they read the details. They read
| |
| | stuff.
|
| what you've written to describe the
| |
| | If you're creating a short, bulleted
|
| house.This is when the quality of your
| |
| | "laundry list" of features, be as
|
| listing language either moves them
| |
| | specific and all-inclusive as possible.
|
| forward, or drops them off.The first
| |
| | The house might have a feature that makes
|
| parts of the listing are easy to write,
| |
| | you yawn but makes a buyer perk up:Extra
|
| and they're often enough to get a buyer
| |
| | outlets in the media room.
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| to come out for a visit. Number of
| |
| | Low-maintenance deck material.
|
| bedrooms. Square feet. The basics.But
| |
| | Wrought-iron gate. Picket fence.
|
| your goal is to get as many interested
| |
| | Sometimes the smallest things make the
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| buyers as possible to come out, which
| |
| | biggest difference to people.Use brand
|
| obviously increases the likelihood of a
| |
| | names.
|
| sale. So you have to go beyond the
| |
| | Certain brands can add value to a house
|
| basics. Here are some tips to help you do
| |
| | through name alone. First, you must
|
| just that:Do the necessary research.
| |
| | identify these brand names and make a
|
| When I'm hired to write about the
| |
| | list of them. This comes from the
|
| benefits / qualities of a product or
| |
| | research we mentioned above.Then it's
|
| service, I almost always spend more time
| |
| | simply a matter of weaving them into your
|
| researching than writing. I never write a
| |
| | property description.Note the difference
|
| single word until I know, with certainty,
| |
| | in the example below:Before:
|
| what's worth writing about and what's
| |
| | Rear deckAfter:
|
| not.The point is, you can't write
| |
| | Rear deck built with low-maintenance
|
| everything about a house in a listing -
| |
| | Trex(R) material (with transferable
|
| there's no room for that. So you have to
| |
| | lifetime warranty).I've exaggerated the
|
| examine the property inside and out to
| |
| | contrast between these examples for
|
| find those things that make it truly
| |
| | demonstration purposes. But you get the
|
| unique. You have to dig up the unique
| |
| | idea.Conclusion
|
| selling points.Put the reader in the
| |
| | Buyers are looking for more than a
|
| house.
| |
| | house. They also want a home. A house is
|
| Whenever possible, try to describe the
| |
| | walls and ceilings. A home is where
|
| enjoyment that results from a particular
| |
| | memories are made. It's up to you to
|
| feature (as opposed to describing the
| |
| | bring this across with your listing
|
| feature by itself).Note the difference in
| |
| | language.Brandon Cornett has worked as a
|
| the examples below.Before:
| |
| | writer and advertising manager within the
|
| This house has a rear deck with a lake
| |
| | direct mail industry. He now dedicates
|
| view.After:
| |
| | his time to helping agents and brokers
|
| Enjoy watching sunsets over Jefferson
| |
| | improve their real estate marketing
|
| Lake from your screened-in rear
| |
| | programs.
|
| deck.Before:
| |
| |
|
