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On Becoming an Effective and Enduring CEO

"Oh yeah, I definitely feel out of my by?A. Quiz board members on their
depth at times. But I think that if you knowledge of the charter and answers will
don't occasionally feel out of your depth provide your first clue.Q. Do board
you're either not growing anymore, or members seem "tenured" or do board
you're kidding yourself, or you're not members change according to the skill mix
pushing the organization hard enough." needs of the organization's
Comment in Unlimited from Grainne Troute life-cycle?A. Very easy to see how long
- CEO McDonalds. Grainne has an HR each board member has continuously served
background.Potential CEO's come from a and whether board members have to retire
much wider range of business disciplines by rotation and offer themselves for
than even five years ago and perhaps CEO re-election, and whether after say two
applicants can benefit from my terms they have to stand down for one
real-world, in-the-trenches questions and complete term.Q. Does the Board go
experiences on both sides of the CEO through a formal evaluation process?
fence. If you have had a career largely Whole Board?
in one discipline to this point then Chairman?
these questions will enable you to think Individual Board members?A. If not, why
of the CEO role in broader not? Perhaps it has never occurred to
terms.Questions, many of which are in the them, perhaps the Board is too new or
considered "soft" areas, have potential perhaps it is considered too threatening
answers that will help you make a by individual Board members.Q. What are
balanced decision as to whether your the sacred cows?A. I am pleased to report
potential career move will be a good fit, that in most cases there are none.
and if so, increase your chances for However, understand whether there are any
success in the role. sacred business processes, unprofitable
The alternative?I describe it as the low-profit customers you are "requested"
"eighteen-month club." You are hired, to retain, or any untouchable
the board has great expectations on sales personnel.Q. Why did they consider
and profit growth..... you make the right making the job offer to you?A. Job
noises, six months go by, twelve months descriptions are broad and so what
and the board starts questioning "Where specifically out of your background is it
are the results?" and by eighteen months that they think you will do?Were they
you are in the departure lounge along looking for a celebrity CEO, someone who
with 15-20% of the CEO's from the Fortune will build a leadership team, a consensus
1,000. You have joined the builder or someone who will drive change?
eighteen-month club!So it is time to Roles are broadly characterised as
start probing:Q What stage in the growth navigators; execution maestros;
business life-cycle is the organization turnaround surgeons or business model
in?Initial high-growth; maturity; decline transformers.Do you think they will want
or the start of the 2nd growth cycle? Is you over the longer term, or will they
there widespread recognition and transition to someone else once their
acceptance by individual board members of initial goal with you is met?Q. Have they
the life-cycle stage?Q. Does the structured your proposed compensation
company strategy have a long-term package for growth or stability? Do they
sustainable competitive advantage? How want you for the long term?A. An easy way
do you know?A. Instead of just relying on to determine the answer to the first
information provided, have you completed question is to look at what percentage of
a S.W.O.T? Talked to customers and the package is at risk? Twenty to thirty
ex-customers? Talked to competitors? percent probably means that they are
Searched the internet? Found industry looking for high growth. That said; make
trend information? Looked at benchmarked sure you can control all KPI's. For
data?Q. Has the business model passed its example if there is a percentage related
"use-by" date?Aggregators, e-commerce, to EBITDA growth and you are in a service
new competitors or technology may all business will they let you change
have had a major negative impact on the staffing ratios to improve
business. Does the board truly recognise profitability?A balanced approach is to
it or are they still in denial and in the weight a portion for sales and customer
mode of trying to make a silk purse out growth, net profit improvement, plus a
of a sow's ear?Have they considered a percentage for business reinvestment. BP
Greenfields approach to the development is the best example of this balanced
of a business plan?"If I were starting approach to senior executive
the business today would we do business compensationQ. Is there a stock option
the same way?"If not, then the board component?A. How will it be triggered?
should have directed the development of a After KPI's are achieved, after a set
business plan recognising: industry time period, or at the discretion of the
trends, new technology, competitors, board? Are they just holding out a
factors impacting on the business model, "future promise" or is it a genuine
geographic factors related to sales and offer? What is their track record in
support and traditional and this area?Q. Finally, what is the board
non-traditional competitors. e.g., in attitude to people? Do they have a view
the check printing business considering that "people are our most important
the impact of credit and smart asset" or do they view staff as a "cost
cards.Q. Has the board gone through the of business" or some point in between.
cost-cutting phase, or are they locked Do they believe in investing in
into ongoing cost-cutting?A. No-one ever people?A. Unless you have the ability to
downsized to greatness. During the hire, motivate and retain the strongest
process of downsizing trust and morale team then the business is likely to
typically are destroyed. Unless the remain a "me too" company with higher
board is focussed on re-growth strategies than average staff turnover usually
and not further cost-cutting, then I accompanied by low customer
would suggest that your tenure will be satisfaction.This implies the right
short-lived as you will not be culture, values and at least being in the
demonstrating additional profit from new top one third in compensation bands for
business acquisition.Q. Is the board your industry.The first 103-daysThis is
focussed on the short or long-term?While the most critical time following your
the board may talk about being "in it for appointment and certainly sets the future
the long-haul" look at what shareholders culture under your regime. Clearly
and board members have done in other before you start your new role, and with
situations. Are they long-term players your now good knowledge of the company
or typically just looking for a quick time should be spent on your Action Plan
return?Q. Will there be a business for the first 90 days at least.This plan
reinvestment strategy or is there a will include further fact-finding,
single-minded focus on shareholder meeting personnel, understanding
returns right now?A. To this point there production and distribution processes or
may not have been calls to reinvest in service offerings, meeting both current
the business. A leading question to ask and former customers or clients and
then is: "What has been their track suppliers. Good information on which to
record either in this or other business base your plan.However, do not
interests?"Q. Is it a public or private underestimate the need to create a
company?If private, who are the key support network and build a coalition
shareholders? It is important to meet around your strategy and implementation
one-on-one with each of them to consider plans. No single person can successfully
such things as: grow a business. Identify and groom your
- is there a dominant personality? motivated torch-carriers.Conclusion:Your
- will they let the chair do their job? success as a CEO is not totally dependant
- has the board been "stacked" or are on positive answers to these questions.In
there the right disciplines to addition to being experienced,
take the company forward? well-educated and intelligent and
- will directors do what is right for articulate you must have the ability to
the company, or dosome board members inspire others.This involves a highly
pursue personal agendas? developed social quotient to move quickly
- will primary shareholders continually and successfully in a complex,
second-guess theCEO by calling in multi-layered and fast-paced environment.
regularly at offices or taking staff So it is now time to hone your skills of
tosocial events etc? empathy, integrity, stamina and
- Is the owner or dominant shareholder flexibility in a variety of business and
an entrepreneur?Typically they are social situations.After all, you must
short-term players, not interested somuch become the passionate torch-carrier for
in planning and have a "Do it - fix it" your new organization.Denis Orme Founder
mindset.Q. Does the board truly Performance Leader of the Leadership
understand their role?A. My experience Success Institute, he has been heavily
with private corporations in particular recruited by start-up businesses through
is that the board does not stick to to Fortune 500 companies to analyze
strategy design, and then evaluate the operations, develop and implement change
CEO on his or her execution of that management and repositioning strategies,
strategy. Too much time is spent and return organizations to sustainable
debating operations. This discussion profitable long-term growth.Cited in
does little to ensure the long-term Who's Who in Emerging Leaders, Who's Who
profitable operation and market in Sales and Marketing and Who's Who in
superiority of the business. Again, Industry and Commerce.
using my experience this is not such a He has received leadership awards from
factor in public corporations.Q. the American Lung Association, Business
Governance charter.... Is it just a Volunteers for the Arts and the Greater
wall-hanging, or a code they live Houston Partnership.




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